Interdisciplinary project leader R&D

Andreas Gühlsdorf

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"It's my job to ensure that after 4 years of development, we deliver a product that meets our customers' exact expectations."

Andreas Gühlsdorf

The Norden 901 story

Episode 2

Episode 2

The Norden 901 story

Who is Andreas Gühlsdorf

Driving the development journey

Andreas is at the leading edge of the Norden 901 development project. He is responsible for steering a team of passionate personalities towards a common goal - and ensuring deadlines and budgets are met. With an unwavering ability to see the big picture, Andreas is able to extract the very best from a diverse and talented team.

“I have to make sure everyone is online and working towards the same target.”

Andreas Gühlsdorf

The team

The strength of experience

A powerful team helped bring this Norden 901 to reality. A team that has worked together before and featured a great mix of creative minds in design and experience in engineering. Developing this bike through the pandemic was a true testament to the team's incredible strength and efficiency.

“During testing, we conducted endurance tests of over 50,000 kms on a number of test bikes, with no issues.”

Andreas Gühlsdorf

Passion for motorcycles

From track to travel

Excited by the street racing world as a kid, Andreas spent his youth as a hobbyist track racer. Now with a full-time job and young family, he transitioned into more flexible travel-oriented riding. As a passionate and accomplished adventure rider, Andreas is living out his dream leading a product development team focused on travel.

"I have travelled all around Europe, including up to North Cape in Norway."

Andreas Gühlsdorf

Bringing it
all together

Comfortable, stylish, rugged

The goal was to squeeze maximum comfort from the bike concept. We also selected a specific suspension spec, which mixes street comfort and offroad handling. In the end, its strength is long distance exploration - meaning range, comfort and all-terrain versatility.

“The Norden 901 has a commanding look. When you walk into the garage, you can't help but stare at it."