A marca

120 years of staying true to a pioneering vision

A pioneer of motorcycle development from as early as 1903, Husqvarna Motorcycles has maintained uninterrupted production of its machines ever since, becoming one of the longest running and most revered global motorcycle brands.

Throughout its 120-year-history, the brand has experienced several transformations. Since being acquired in 2013 by the KTM Group, known today as PIERER Mobility AG, Husqvarna Motorcycles has enjoyed its most successful era to date, selling more than 360,000 motorcycles worldwide. Looking ahead, the brand is focused on increasing growth, reaching new markets, and the continual development of a wider motorcycle range.

Where do we come from?

Husqvarna, originally a metal-working company, was founded in 1689 in the Swedish town of Huskvarna to produce muskets for the nation’s army. The production of motorcycles began in 1903 by introducing the first motorised bicycle.

During the 1920s and 1930s, Husqvarna Motorcycles built competitive street motorcycles and by entering prestigious road racing events such as the Isle of Man TT, the brand quickly established itself in Europe. Through the years that followed, multiple, high-performance 2-stroke and 4-stroke engines were developed and between 1960 and 1963, five FIM World Championship titles were won with Husqvarna machinery across both the 250 cc, and 500 cc categories.

After helping to establish the sport of motocross in Europe, Husqvarna Motorcycles paved the way in taking the sport to the USA. Among the high-profile Husqvarna Motorcycles riders from the successful 1960s and 1970s era were Torsten Hallman, Malcolm Smith, and Hollywood actor Steve McQueen.

In 1977, the brand joined Sweden’s Electrolux Group and six short years later, Husqvarna’s 500 cc, 4-stroke motocross model set the benchmark for offroad performance. The exceptionally light and easy-handling motorcycle was revolutionary and the machine of choice for many competitive racers. In 2007, Husqvarna Motorcycles was briefly acquired by the BMW Group before joining PIERER Mobility AG in 2013.

Since the acquisition, Husqvarna Motorcycles has introduced an impressive range of both on and offroad models. Every machine is expertly assembled with a devotion to detail, equipped with state-of-the-art technology, and designed with inspiration taken from the brand’s rich heritage. Over a dozen high-tech, class-leading motorcycles cater for the enduro, motocross, and street sectors, alongside the premium travel machines allowing for unlimited, global expeditions.